#021 · Tech CEOsEpicLocked in

Reed Hastings

Co-founder and CEO, Netflix

Cannibalising his own business twice, on purpose

Rating

85Impact score
Product sense88
Operating90
Openness74
Influence87
FromUSA
Era1997–2023

Domains

StreamingDistributed systemsCulture

Scouting report

Co-founded Netflix as a DVD-by-post service in 1997, launched streaming in 2007 against his own profitable business, then commissioned originals against the studios he licensed from. Netflix engineering shaped how the industry runs services at scale and published most of it: Chaos Monkey, Hystrix, Eureka and Zuul all shipped as open source, and chaos engineering came out of that work.

Curator’s note

Broke his own company twice before anyone else could.

Portrait

Painted from a photograph of Reed Hastings by Unknown, licensed CC BY 2.0.

Sources