Marc Benioff
Founder and CEO, Salesforce
The End of Software, and the subscription model that replaced it
Rating
84Impact score
Domains
SaaSEnterpriseCloud
Scouting report
Left Oracle to found Salesforce in 1999 behind a marketing campaign built on a red circle struck through the word Software, and made multi-tenant applications delivered over a browser the default way businesses buy anything. Almost every enterprise product now sold by subscription, including most open source companies’ commercial tiers, operates in the category he legitimised.
Curator’s note
Invented the pricing page the rest of the industry now uses.
Portrait
Painted from a photograph of Marc Benioff by Salesforce., licensed CC BY-SA 2.0.
Sources
- 01Marc Benioff en.wikipedia.org
- 02Salesforce en.wikipedia.org