#017 · Tech CEOsLegendaryLocked in

Lou Gerstner

Chairman and CEO, IBM

Turning IBM around, and putting a billion dollars behind Linux

Rating

88Impact score
Product sense60
Operating97
Openness82
Influence90
FromUSA
Era1993–2002

Domains

EnterpriseServicesLinux

Scouting report

Arrived from RJR Nabisco in 1993 at an IBM losing billions and widely expected to be broken up, kept it whole, and pivoted it from hardware to services. The decision that matters here was announced in 2000: roughly a billion dollars of IBM investment into Linux, plus lawyers and patent cover. Nothing did more to make Linux acceptable in enterprise procurement.

Curator’s note

The suit who made Linux safe to buy.

Portrait

Painted from a photograph of Lou Gerstner by Kenneth C. Zirkel, licensed CC BY-SA 3.0.

Sources