#042 · Tech CEOsIconicLocked in

Lisa Su

CEO, AMD

The turnaround that put competition back into x86

Rating

92Impact score
Product sense96
Operating95
Openness82
Influence92
FromTaiwan / USA
Era2012–

Domains

ProcessorsGPUsSemiconductors

Scouting report

An MIT-trained semiconductor engineer with real silicon credentials, she took over an AMD near collapse in 2014, bet everything on the Zen architecture and a chiplet strategy, and turned it into a company that took server share from Intel and grew its market value more than fiftyfold. AMD’s ROCm stack is open source, the only credible open alternative to CUDA.

Curator’s note

The most complete corporate turnaround in modern hardware, run by someone who could read the layouts.

Portrait

Painted from a photograph of Lisa Su by Fuzheado, licensed CC BY 4.0.

Sources