#035 · Women in TechLegendaryLocked in

Latanya Sweeney

Re-identification, and k-Anonymity

Proving anonymised data is not anonymous

Rating

88Impact score
Technical depth94
Went first95
Openness90
Influence90
FromUSA
Era1997-present

Domains

Data privacyRe-identificationTechnology policy

Scouting report

Showed that 87 percent of Americans could be uniquely identified from ZIP code, birth date and sex, then demonstrated it by re-identifying the Massachusetts governor’s medical records in a public dataset and mailing them to him. Proposed k-anonymity in response. Later served as chief technologist at the FTC and published work on discrimination in online ad delivery.

Curator’s note

Mailed the governor his own supposedly anonymous health records.

Portrait

Painted from a photograph of Latanya Sweeney by 'arcticpenguin', licensed CC BY 2.0.

Sources